As if leading the Lakers wasn’t enough, Kobe’s newest role includes motivational speaker. In this new Nike Basketball commercial, Kobe is seen addressing a crowd of renown artists, athletes and businessmen and teach them how to go over the top. The campaign named ‘The KobeSystem: Success for the Successful’ was shot in Hollywood with an impressive cat of celebrities. The ultimate goal of this new campaign? Selling the new Nike Kobe VII System Supreme. The spot includes includes cameo appearances from Richard Branson, Jerry Rice, Kanye West and Serena Williams amongst others.