The classic Nike running shoe is now available in the iD store. What does that mean to you? It means you can customize your Nike Air Max 180 ($120) to give it a personalized look no one else will rock. If you don’t feel inspired enough, choose from a gallery of designs made from other members of the Nike community. The interface allows you to pretty much customize all parts of your Air Max 180 as well as add a personalized word or nickname on the heel of your shoe.