First, if you wonder who Wim Hof is, please watch this video. It’ll help you understand the incredible talent this Dutch man has developed to regulate his own body temperature and face the most extreme cold. Wim Hof has run a half Marathon above the polar circle in Finland wearing only a pair of shorts and no shoes.
Columbia Sportswear hasn’t missed the opportunity to use Wim Hof’s story to promote their new Omni-Heat Electric technology, which provides warmth at the touch of a button. They have launched a series of commercials comparing Wim Hof’s ability to regulate his own body temperature with the Columbia’s new Omi-Heat Electric technology.
To discover the other Columbia Wim Hof commercials, visit Columbia’s Youtube channel.