The Brush-T ($6) is a new kind of Golf Tee designed to allow less friction at the point of impact, provide more distance. The concept could be compared to the fusion of a toothbrush with a golf tee. With the Brush-T, the ball is placed on flexible synthetic bristles and mostly stands in the air, concentrating the impact of the club only on the ball for longer and straighter shots. The result, which seems to make sense, is a feeling of “driving the ball off the air”. Here is a sort introductory video.