In an attempt to make running with shoes feel as close as possible to bare-foot running, Asics has launched the GEL-Blur33 ($85). An equivalent to the Puma Faas 300 or the Nike Free concept, the Asics GEL-Blur33 facilitates natural foot movement while keeping the focus on cushioning, flexibility and breathability. The slogan for this new Asics addition “Gravity, Meet Your Archenemy” shows the company’s dedication to create a lightweight, minimalist running shoe.
The GEL-Blur33, listed at 9.88 oz, should be the first of a series of Asics shoes using a similar cushioning technology. The 33 is the actual number of joints that allow your foot to move efficiently.
Here is the official commercial for the Asics GEL-Blur33: