Asics Running GEL-Blur33

In an attempt to make running with shoes feel as close as possible to bare-foot running, Asics has launched the GEL-Blur33 ($85). An equivalent to the Puma Faas 300 or the Nike Free concept, the Asics GEL-Blur33 facilitates natural foot movement while keeping the focus on cushioning, flexibility and breathability. The slogan for this new Asics addition “Gravity, Meet Your Archenemy” shows the┬ácompany’s┬ádedication to create a lightweight, minimalist running shoe.

The GEL-Blur33, listed at 9.88 oz, should be the first of a series of Asics shoes using a similar cushioning technology. The 33 is the actual number of joints that allow your foot to move efficiently.

Here is the official commercial for the Asics GEL-Blur33:

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